Brand loyalty is waning in the modern marketplace. Some customers are clamping down on their spending, opting for cheaper products and retailers they deem to be of acceptable quality. Others are growing tired of something they’ve always had, instead opting for change. In the case of the millennial market, they just don’t feel engaged with your brand anymore. But how can such a situation be remedied? Well, gamification could be that golden goose egg your business has been looking for.