Voice-Recognition Adverts Could Be The Next Big Thing

Your television, tablet, and mobile are listening

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Engaging with customers can be quite a difficult task at times. In the modern world, where people have multiple devices and use more than one screen at a time, distraction from main-screen entertainment is rife. I’m guilty of watching a TV show while simultaneously playing a game on my PlayStation Vita, usually combined with glancing at my phone for whatever conversation I’m having through WhatsApp or Twitter. I’m sure we’ve all committed multiple-screened sins at some point.

But what happens if devices are listening?

Could that see increased engagement with your brand?

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